As one of my early mentors used to say, advertising isn't about awards.  It's about selling.  Very true.  However, I doubt that anyone ever sold anything to anybody by boring them to death. Sometimes a fresh idea is what it takes to get people to stop in this busy, cluttered world and take notice.  If it wins awards and earns your client bragging rights, so much the better.  Creativity and common sense can work wonders.  As I always say, 1) First you get their attention.  2) Then you make them want it.  3) Then you tell them where to get it.  Laura's three laws of advertising.

Okay, let's dig through the box of awards in the closet.  Here are a few I've pulled out and polished up to show you.